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@Barbican_City_of_London

This is the 1935 Garland Milk bottle built by Bene

This is the 1935 Garland Milk bottle built by Benewah Creamery as a shop … not hard to guess what they sold. It’s been spruced up and renovated over the years and had a couple of changes of use but it always reverts back to something milky. There’s a direct link from this type of 1930s roadside architecture all the way to McDonald’s 1950s Golden Arches (which over time morphed into an M). This is eye catching - make your want to pull over and park, product marketing. The correct term for the style is Programmatic architecture, here is something that is instantly understood by passers by. Image with thanks to @modtraveler

‘The purpose of architecture is to shelter and e

‘The purpose of architecture is to shelter and enhance man’s life on earth and to fulfill his belief in the nobility of his existence’

Eero Saarinen

Eero Saarinen’s TWA Flight Terminal at JFK - magnificent. Can’t see who to credit for this image!

Albert Frey House II, Palm Springs. Swiss-born F

Albert Frey House II, Palm Springs.

Swiss-born Frey (1903-1998) arrived in the US in 1934, he visited Palm Springs and was immediately taken with the extraordinary landscape, making a permanent move to the area in 1939 to form a partnership with John Porter Clark. Well schooled in Modernism, Frey had already worked in Belgium, followed by a short but important stint working for Corbusier in Paris. Frey was part of the team working on Villa Savoye, together with Josep Lluís Sert and Charlotte Perriand. His contribution to what we now call Desert Modernism has given him rightly an iconic status.

Today he is recognised as one of the most important Modernist architects of Palm Springs.

Photo with thanks to @pv_kuznetsov Pavel is a hugely knowledgeable researcher of 20th century architecture, a lecturer, museologist, and curator of exhibitions on Soviet avant-garde.

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